It's no secret; we love coffee. We care very deeply about it – finding it, roasting it, blending it, and certainly serving it fresh to our amazing customers (at our coffeehouse).
... But that isn't all we're about ... far from it! Beyond our love for the craft, there's another reason we started doing this all: we noticed that fair trade and organic coffee wasn't readily available in our area and we wanted to change that and make it affordable to all who wanted it. As we've said before, coffee is one of the most heavily pesticide treated crops in agriculture, and if people don't have a choice to buy organic coffee, there can be health consequences down the line. And, if we don't consider our impact on both farmers and the environment, as the Fair Trade certification accounts for, we're making coffee an unsustainable privilege rather than a force for good in the world.
"East Haven Strong—Coffee Blend" 💪🏽👨🏻👩🏽☕
20% of Proceeds Donated To Town Beautification Fund
It’s something we haven’t done before—I’ve always wanted to craft a special blend that would serve as a kind of love letter to the community, and that's what we've created in our "East Haven Strong—Coffee Blend."
Many people think of East Haven as a uniform place, but as anyone here knows, it’s a very diverse city—there’s a lot of rich culture and a warm community. I wanted to capture that frame of mind in this blend.
So how did I get into an "East Haven state of mind" while roasting this extra-special coffee blend? Listening to some Frank Sinatra next to my infrared roaster may have played a role 😉. But more than that, I wanted bring the diversity and spirit of the town into this roast.
East Haven Strong is a blend of Brazilian coffee at an extra-dark Italian roast, supplemented with uniquely medium-roasted Honduran beans.
When considering how to give back to this amazing community that has given us so much, my partner, Christine had the wonderful idea to use a share of our profits from the coffee to make East Haven a cleaner and more beautiful city.
Christine was a longtime member of the Shoreline Garden Club, whose headquarters are in East Haven. From her experience, she realized that there are so many gardening and landscaping projects in East Haven that we as conscious businesses need to support because ... who doesn’t want a more beautiful town??
With spring now here, we've got work to do to make sure the place we call home is as bright and welcoming as it can be. We invite you to join us on this mission. Pick up your own limited-time extra-small batch of East Haven Strong–Coffee Blend and help us contribute to the hardworking departments that keep our town looking its best.